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A Combination of BSC and ANP Approach for Advertising Agencies Key Capabilities Evaluation
期數：第15卷 - 第1期
作者 / Kuei-Lun CHANG 單位名稱 / Doctoral Student, Graduate Institute of Industrial and Commerce Management, National Taipei University of Technology
摘要 / This paper raises a critical issue of how Taiwan advertising agencies can better evaluate their key capabilities. In this paper, we apply the concept of balanced scorecard (BSC) which links financia...
analytic network process，balanced scorecard，key capability，multiple criteria decision making，advertising agency